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ABOUT US

History

ABOUT US

History

ASDA’A was founded in 2000 as an independent agency by Sunil John, who continues as CEO in the agency’s 18th year. In 2008, WPP acquired a majority-stake in the firm which has since been a geographically critical, high-growth, integral part of the Burson-Marsteller global network.

 

Today, the Agency employs nearly 200 professionals across 10 wholly-owned offices and seven affiliates in 15 Middle East & North Africa (MENA) countries. The Agency now serves more than 100 retained clients in the region and is the leading PR consultancy in MENA.